You can consider a brand in both a practical and emotional way. A brand is not only about the physical features (products, services), but about the feelings that the customer develops towards the company or products. Going into 2018, the P&Co directors were looking to capture the physical and emotional aspects of the brand, and create a ‘brand bible’ – a written and visual representation of the brand to communicate the P&Co brand story and personality.
We believe a brand is what you look like, what you sound like and what you do. This is how we structured the P&Co brand workshops and guidelines.
Kirstie prepared and ran a bespoke branding survey, a brand strategy ‘away-day’ workshop and follow up sessions with key stakeholders within the business. This information was then disseminated, and a set of brand guidelines were created.