P&Co brand strategy and guidelines2019-04-09T18:23:47+01:00

Project Description

P&Co brand workshop and guidelines

Capturing the essence of the P&Co brand

P&Co brand guidelines

Brief

As part of an ongoing consultancy project, Kirstie worked with the senior team at Provision & Co (P&Co for short) to create a set of brand guidelines to support their new visual re-brand.

With a clear vision of what P&Co stood for, the founders needed support with capturing the essence of the brand to be able to communicate this clearly with a growing internal team and external partners.

Approach

You can consider a brand in both a practical and emotional way. A brand is not only about the physical features (products, services), but about the feelings that the customer develops towards the company or products.  Going into 2018, the P&Co directors were looking to capture the physical and emotional aspects of the brand, and create a ‘brand bible’ – a written and visual representation of the brand to communicate the P&Co brand story and personality.

We believe a brand is what you look like, what you sound like and what you do.  This is how we structured the P&Co brand workshops and guidelines.

Kirstie prepared and ran a bespoke branding survey, a brand strategy ‘away-day’ workshop and follow up sessions with key stakeholders within the business. This information was then disseminated, and a set of brand guidelines were created.

Brand strategy
Audience segmentation
Tone of voice development
Brand guidelines creation

Deliverables

The output of the consultancy and workshops resulted in a robust set of brand guidelines being developed, including the following brand elements:

  • Brand direction –  including; customer segmentation, a competitor analysis, competitive positioning and USP mapping, positioning statement development, mission statements, vision, values and tagline.
  • Brand Personality – including; the brand personality traits, lifestyle, a tone of voice scale, copy rules, examples and a P&Co thesaurus.
  • Visual identity – created, to complement the above, by P&Co’s Lead Designer.

As the brand continues to grow and develop, so do the guidelines. But the brand foundations are now firmly in place for the team to continue to produce ‘provisions for the wild’ into 2019 and beyond.

P&Co tag line
P&Co social channel

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