Social media marketing services2019-05-19T15:53:20+01:00

Social media services

Our approach

You know your brand through-and-through, and we know social media. We work with our clients to really understand their business, audience and objectives to craft a social media strategy to support the wider marketing plan and drive change in their business.

Using a methodical approach, we get to understand your goals and devise a strategy before jumping into the tactics. This way we get the best from your budget.

Social media marketing is a marathon and not a sprint. We can offer one-off campaigns but prefer to work with our clients on an on-going basis to really help shape the social media proposition, support growth in the communities and measure the long-term effect.

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Social media strategy agency Birmingham
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Social media strategy and management

We can help plan and implement your social media strategy, whether that be picking up your channels or setting them up from scratch.  We can be involved in the whole process from planning, briefing, content creation, scheduling, community management all the way through to measurement. The whole shebang.

  • Audits and recommendations, competitor research and evaluation/insights, channel strategy, set-up and launch
  • Content planning and creating social content plans – yearly, quarterly, monthly
  • Creation of social campaigns from proposal to delivery, including concepts, objectives, creative ideas, paid plans, the creation of reporting dashboards, running campaign, reporting.
  • Reporting dashboards – understanding KPIs, creating spreadsheets to track correct metrics, designing ‘scorecard’ style dashboards
  • Influencer strategies, setting up frameworks/plans
  • Writing Social media business cases
  • Reviewing tools and processes, implementation of new tools and processes
  • CReating and scheduling social media posts

Community management

Creating the content to fuel your social channels is only half the job. We believe that you should spend as much time actively managing and engaging with your communities. We offer a strategic and practical approach to managing your social channels, making sure we have the foundations in place to give you peace of mind that you’re community is in safe hands.

  • Social listening and community management services
  • Channel audit, recommendations and optimisation
  • Strategy workshops, documentation, channel strategies
  • Crisis management plans and keyword lists
  • Customer service workflows and FAQ docs
  • Creation of internal and external channel policies
  • Community management guidelines
  • Social media tone of voice guidelines
Social media community management agency
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social paid media agency birmingham

Social paid media campaigns

We strongly recommend using a paid, owned and earned approach when planning your social media marketing campaigns. With the ever-changing algorithms, it’s becoming even harder to reach your audience. By understanding your audience and objectives, we can create uber-targeted paid media campaigns to reach, engage and drive action from your customers.

  • Creation and running of paid media campaigns, for:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
  • Setting up tracking, paid media testing plan, running campaigns and reporting
  • Advert creative concept planning, creation and management
  • Paid media audit and recommendations

Influencer marketing

We believe partnering with like-minded brands and influences, to spread your brand ethos and get your product or service in front of the right people, should be a key part of any digital strategy. With the exponential rise of ‘the influencer,’ we pinpoint the right people and brands for you and broker relationships and partnerships – rather than just paying to be seen and shared. 

We implement a good, better, best approach to suit a variety of marketing budgets.

  1. Good: Gifting opportunities with microbloggers
  2. Better: Paid campaigns collaborating with influencers and bloggers with a medium to large following
  3. Best: Paid campaigns with macro influencers 
Influencer marketing agency birmingham

Case studies

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